{"id":1092,"date":"2020-07-08T11:36:49","date_gmt":"2020-07-08T09:36:49","guid":{"rendered":"https:\/\/www.cinemareclame.be\/?page_id=1092"},"modified":"2020-11-19T12:30:17","modified_gmt":"2020-11-19T11:30:17","slug":"cinema-strikes-back","status":"publish","type":"page","link":"https:\/\/www.pubcinema.be\/fr\/cinema-strikes-back\/","title":{"rendered":"AU CIN\u00c9MA EN TEMPS DE COVID"},"content":{"rendered":"<div id=\"pl-1092\"  class=\"panel-layout\" ><div id=\"pg-1092-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-1092-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1092-0-0-0\" class=\"so-panel widget widget_intracto-editor-widget panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-intracto-editor-widget so-widget-intracto-editor-widget-default-d75171398898-1092\"\n\t\t\t\n\t\t><div class=\"w-widget w-editor w-editor--intro\">\n    <div class=\"container\">\n        <div class=\" text-left\">\n            <h2>Aller voir un film en toute s\u00e9curit\u00e9\u2009!<\/h2>            <p><span style=\"font-weight: 400;\">Avec vous, nous voulons faire en sorte que les <\/span><b>fans de cin\u00e9ma belges puissent de nouveau se d\u00e9tendre <\/b><span style=\"font-weight: 400;\">devant leurs films pr\u00e9f\u00e9r\u00e9s, et bien s\u00fbr vos <\/span><b>fantastiques spots publicitaires<\/b><span style=\"font-weight: 400;\">. Coronavirus ou pas. Ce n\u2019est pas pour rien que nous avons \u00e9t\u00e9 d\u00e9sign\u00e9s en tant que meilleure r\u00e9gie publicitaire de l\u2019ann\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais des temps nouveaux demandent une <\/span><b>nouvelle approche<\/b><span style=\"font-weight: 400;\">, et nous souhaitons vous en tenir inform\u00e9. Vous avez d\u2019autres questions\u2009? N\u2019h\u00e9sitez pas \u00e0<\/span><a href=\"https:\/\/www.pubcinema.be\/recevez-des-conseils-sans-engagement\/\"> <span style=\"font-weight: 400;\">nous contacter<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div><div\n\t\t\t\n\t\t\tclass=\"so-widget-intracto-faq-widget so-widget-intracto-faq-widget-default-d75171398898-1092\"\n\t\t\t\n\t\t>\n<div class=\"w-widget w-FAQ py-15\">\n    <div class=\"container\">\n                    <h2 class=\"text-center mb-15 mb-md-30\">Les questions les plus fr\u00e9quentes \u00e0 propos des sorties au cin\u00e9ma<\/h2>\n                <div class=\"accordion-container\" id=\"accordion\">\n                            <div class=\"accordion-item mb-5 mb-md-15\">\n                    <button class=\"accordion\">\n                        <span>Les spectateurs auront-ils le temps de voir la bande publicitaire ?<\/span>\n                    <\/button>\n                    <div class=\"panel\">\n                        <div>Oui, les complexes cin\u00e9matographiques pr\u00e9voient un flux d\u2019entr\u00e9e et de sortie des visiteurs \u00e9chelonn\u00e9. Les portes s\u2019ouvriront 30 minutes avant le d\u00e9but du film. Largement \u00e0 temps pour visionner la bande publicitaire.\r\n\r\nNous sommes en contact \u00e9troit avec chaque complexe cin\u00e9matographique de notre r\u00e9seau et avons des accords concrets concernant la projection de la bande publicitaire.<\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item mb-5 mb-md-15\">\n                    <button class=\"accordion\">\n                        <span>Quel est le taux d\u2019occupation maximum d\u2019une salle de cin\u00e9ma en moyenne ?<\/span>\n                    <\/button>\n                    <div class=\"panel\">\n                        <div>La capacit\u00e9 maximale diff\u00e8re d\u2019un cin\u00e9ma \u00e0 l\u2019autre. En moyenne, elle se situe entre 30 et 50 %.<\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item mb-5 mb-md-15\">\n                    <button class=\"accordion\">\n                        <span>Les gens sont-ils vraiment attentifs pendant les publicit\u00e9s et les bandes-annonces ? Je vois aussi des gens qui arrivent \u00e0 la derni\u00e8re minute et qui sont occup\u00e9s sur leur GSM...<\/span>\n                    <\/button>\n                    <div class=\"panel\">\n                        <div><p class=\"p1\">La publicit\u00e9 est une question d'attention, d'attention r\u00e9elle. Et c'est ce qu'on trouve le plus souvent au cin\u00e9ma. Une \u00e9tude comparative des mouvements oculaires sur diff\u00e9rents \u00e9crans montre que les spectateurs regardent <b>85 % de votre spot cin\u00e9ma sans d\u00e9tourner le regard.<\/b><\/p>\r\n<p class=\"p1\">Chez eux, les personnes ne regardent m\u00eame pas le quart d'une publicit\u00e9 (23 %). Les gens sont donc 3 fois plus attentifs au cin\u00e9ma que devant leur t\u00e9l\u00e9vision. Seulement 1,4 % d'une publicit\u00e9 en ligne est vue.<\/p>\r\n<p class=\"p1\"><i>Nous avons votre attention ?<\/i> D\u00e9couvrez tous les d\u00e9tails sur cette enqu\u00eate comparative de Lumen Research et Profacts<\/p>\r\n<p class=\"p1\"><a href=\"http:\/\/www.effectiveviews.be\">www.effectiveviews.be<\/a><\/p><\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item mb-5 mb-md-15\">\n                    <button class=\"accordion\">\n                        <span>De quelle r\u00e9gion proviennent les visiteurs d\u2019un cin\u00e9ma d\u00e9termin\u00e9\u00a0?<\/span>\n                    <\/button>\n                    <div class=\"panel\">\n                        <div><p class=\"p1\">Nous disposons des chiffres exacts par cin\u00e9ma et par film. <a href=\"https:\/\/www.brightfish.be\/contact\/?utm_source=website&amp;utm_medium=organic&amp;utm_campaign=pubcinema\">Contactez-nous<\/a> et recevez les chiffres du cin\u00e9ma pr\u00e8s de chez vous\u00a0!<\/p><\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item mb-5 mb-md-15\">\n                    <button class=\"accordion\">\n                        <span>Combien de visiteurs se rendent dans un cin\u00e9ma d\u00e9termin\u00e9 ?<\/span>\n                    <\/button>\n                    <div class=\"panel\">\n                        <div><p class=\"p1\">Nous disposons des chiffres exacts de fr\u00e9quentation par cin\u00e9ma et par film. <a href=\"https:\/\/www.brightfish.be\/contact\/?utm_source=website&amp;utm_medium=organic&amp;utm_campaign=pubcinema\">Contactez-nous<\/a> et recevez les chiffres du cin\u00e9ma pr\u00e8s de chez vous\u00a0!<\/p><\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n        <a class=\"ml-0 ml-md-10 btn btn-text\" href=\"https:\/\/www.pubcinema.be\/fr\/questions-les-plus-frequentes\/\">Plus de questions fr\u00e9quemment pos\u00e9es<\/a>\n    <\/div>\n<\/div><\/div><div id=\"panel-1092-0-0-2\" class=\"so-panel widget widget_intracto-cta-widget panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-intracto-cta-widget so-widget-intracto-cta-widget-default-d75171398898-1092\"\n\t\t\t\n\t\t><div class=\"w-cta w-widget pt-20 py-20 py-md-40\">\n    <div class=\"container d-flex align-items-center justify-content-between bg-secondary p-20 px-md-40 py-md-30 flex-column flex-md-row\">\n        <div class=\"w-cta-text\">\n            <h2 class=\"w-cta-text--title\">La programmation<\/h2>            L'\u00e9t\u00e9 sera riche en nouvelles sorties: Top Gun, Black Widow, 007: No time to die, The King\u2019s Men, The Conjuring 3\n        <\/div>\n        <div class=\"w-cta-button mt-15 mt-md-0\">\n            <a class=\"btn btn-primary w-cta--link\" href=\"https:\/\/www.pubcinema.be\/calendrier-de-film\/\" >\n                Consultez la programmatioin            <\/a>\n        <\/div>\n    <\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-1092-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-1092-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty panel-grid-cell-mobile-last\" ><\/div><div id=\"pgc-1092-1-1\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Aller voir un film en toute s\u00e9curit\u00e9\u2009! Avec vous, nous voulons faire en sorte que les fans de cin\u00e9ma belges&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1092","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faire de la publicit\u00e9 au cin\u00e9ma en temps de COVID-19 | Brightfish<\/title>\n<meta name=\"description\" content=\"Comment se d\u00e9roule une sortie au cin\u00e9ma en temps de coronavirus\u2009? Et qu\u2019en est-il des spots publicitaires\u2009? 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